An e-commerce rebuild built for bulk, custom-printed ordering.
Basler Co sells genuine, 3M-licensed custom-printed Post-it® products to businesses nationwide — Notes, Note Cubes, Flags, and Flag Pens. Their storefront needed to do two jobs at once: make bulk ordering painless, and make it instantly clear these are the real thing, not knockoffs.
Snapshot
- Client: Basler Co ()
- Industry: Promotional products & marketing materials
- Services: Development (e-commerce), Integrations, Discoverability — technical & natural SEO
- Location: Rapid City, SD
The challenge
Basler Co's whole pitch is that they sell 100% genuine, 3M-licensed Post-it® Brand products — not the cheap imitation pads flooding the promotional products market. But that differentiator only works if a buyer believes it within seconds of landing on the site, and only matters if that buyer finds Basler Co at all instead of a knockoff seller outranking them in search. On top of that, most orders are bulk, business-to-business purchases — quantity discounts, reorders, and custom print specs needed to be simple to work through instead of buried in a generic storefront template, and reorder data needed to flow into the systems Basler Co already runs on instead of getting re-keyed by hand.
The approach
We rebuilt the storefront around the catalog Basler Co actually sells — Post-it Notes, Note Cubes, Flags, and Flag Pens — with authenticity front and center instead of buried in the fine print, built a checkout and reorder flow tied into the systems Basler Co already runs on, and laid the technical and natural SEO foundation needed to actually outrank the knockoff sellers competing for the same searches.
- Genuine 3M Post-it® Brand messaging built into the product pages, not just the footer
- Clear bulk quantity pricing so buyers see savings before checkout, not after a call
- Catalog reorganized around the four core product lines customers search for
- Mobile-friendly ordering for buyers reordering from their phone between meetings
- Reorder and order data tied into Basler Co's existing systems through integrations, instead of manual re-entry
- Technical and natural SEO built around the bulk, custom-printed searches buyers actually use — built to outrank knockoff sellers, not just look trustworthy once someone arrives
Results at a Glance
Selling online, but the site's working against you?
If your storefront is hiding what makes you trustworthy, your systems don't talk to your site, or knockoffs are outranking you in search, that's a Development, Integrations, and Discoverability problem we know how to fix.
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