An e-commerce rebuild built for bulk, custom-printed ordering.
Basler Co sells genuine, 3M-licensed custom-printed Post-it® products to businesses nationwide — Notes, Note Cubes, Flags, and Flag Pens. Their storefront needed to do two jobs at once: make bulk ordering painless, and make it instantly clear these are the real thing, not knockoffs.
Snapshot
- Client: Basler Co ()
- Industry: Promotional products & marketing materials
- Services: Development (e-commerce)
- Location: Rapid City, SD
The challenge
Basler Co's whole pitch is that they sell 100% genuine, 3M-licensed Post-it® Brand products — not the cheap imitation pads flooding the promotional products market. But that differentiator only works if a buyer believes it within seconds of landing on the site. On top of that, most orders are bulk, business-to-business purchases — quantity discounts, reorders, and custom print specs needed to be simple to work through, not buried in a generic storefront template.
The approach
We rebuilt the storefront around the catalog Basler Co actually sells — Post-it Notes, Note Cubes, Flags, and Flag Pens — with authenticity front and center instead of buried in the fine print, and a checkout flow built for how businesses actually buy: in bulk, sometimes on a recurring basis, with a real person to call if a print spec gets complicated.
- Genuine 3M Post-it® Brand messaging built into the product pages, not just the footer
- Clear bulk quantity pricing so buyers see savings before checkout, not after a call
- Catalog reorganized around the four core product lines customers search for
- Mobile-friendly ordering for buyers reordering from their phone between meetings
Selling online, but the site's working against you?
If your storefront is hiding what makes you trustworthy instead of proving it, that's a Development problem we know how to fix.
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