A family practice's brand, finally as warm as the care itself.
Schaack Family Dentistry at Pine Peaks builds its whole practice around craftsmanship and heart — multi-generational patients, modern technique, old-fashioned attention. Their brand and website needed to say that before a patient ever sat in the chair.
Snapshot
- Client: Schaack Family Dentistry at Pine Peaks ()
- Industry: Dental & family healthcare
- Services: Branding, Development
- Location: Rapid City, SD
The challenge
Schaack Family Dentistry treats multiple generations of the same families, with a philosophy built on craftsmanship and care rather than volume. That's a hard thing to communicate through a generic dental-template website. The brand and site needed to feel as personal as the practice itself, while still doing the practical job of getting new patients through online intake without a phone call.
The approach
We started with Planning & Consultation to understand who actually walks through the door — families who've been coming for years, alongside new patients choosing a dentist for the first time. From there, the rebrand and the website were built together: a warmer visual identity that reflects craftsmanship over clinical distance, and a site built around the practice's real hours and real workflow, not a generic template.
- Brand identity built around warmth and craftsmanship, not generic clinical iconography
- Responsive site with online patient intake built in
- Practice hours, location, and contact info structured for how patients actually search
- Content built to speak to multi-generational, family-first patients
Results at a Glance
What the Client Says
"Working with Projex to develop our business brand and establish our online presence was nothing short of fantastic. Dan and Adam really worked to investigate our vision and carry it out in a genuine way, accurately reflecting our taste and desired presentation. They were easy to work with and strived to produce a top quality product. Highly recommend the Projex team!"
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