A home base for a master carpenter's teaching channel.
Matt Jackson has spent nearly 50 years in the building trades, and Next Level Carpentry is where he passes it on: YouTube lessons for aspiring carpenters, SketchUp tutorials and the tools he trusts. He came to us with a vague vision. We helped him shape it into a brand and a website that ties all of it together.
Snapshot
- Client: Next Level Carpentry (Matt Jackson)
- Industry: Carpentry education and YouTube
- Services: Branding, Development, Integrations
- Location: Black Hills, SD
The Challenge
Matt's teaching lived in many places at once: two YouTube channels, articles for Fine Homebuilding, an Amazon list of recommended tools, a merchandise store, Patreon and his DuhWALT Board Stretcher. Viewers had no single place to find it all, and no easy way to support the channel or buy what he recommends. Matt knew carpentry inside and out, but not what a brand and a website could do for him.
The Approach
We worked with Matt to draw out what he had in mind, then built a brand and a one-page site around him and his shop: who he is, what he teaches and where to find it.
- A brand that looks like the trade: a toolbox mark and bold, plain-spoken lettering
- Both YouTube channels, Next Level Carpentry and The Digital Jobsite, front and center, with a one-click Subscribe
- Matt's recommended tools, merchandise and the DuhWALT Board Stretcher each one tap away
- Tip the Teacher through PayPal and Patreon, so viewers can support the channel directly
- Meet the Master: Matt's story, from his first remodeling job in 1972 to today
Results at a Glance
What the Client Says
"I feel the team at Projex has the perfect blend of creative energy and technical savvy to produce a smart internet presence for my activity at Next Level carpentry. Despite my lack of knowledge for options and possibilities for building a brand and a website, Dan and Adam were able to coax out of me the bits and pieces required [to] make a tangible product out of a vague vision I had in mind. … In fact, they brought possibilities to the table that I didn't even know exist, so the whole is far greater than the sum of its parts."
Know your craft, but not the web?
If your work is spread across channels, stores and sign-ups with no home base, we'll help you shape the vision and build the brand and site that bring it together.
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