A five-state ag aviation dealer's brand and site, brought up to the speed of the industry it serves.
North Star Aviation is an authorized Thrush Aircraft dealer and full-service Satloc dealer based in Ulysses, Kansas, with five FAA-certified mechanics covering everything from PT6 engine work to aircraft recovery for operators across Kansas, Nebraska, Colorado, Oklahoma, and Texas. The brand and site needed to match the range of that operation — and get found organically by the pilots and operators searching for it.
Snapshot
- Client: North Star Aviation ()
- Industry: Agricultural aviation — aircraft sales, service & parts
- Services: Branding, Development, Discoverability — organic SEO & SMO
- Location: Ulysses, KS (serving KS, NE, CO, OK & TX)
The challenge
North Star Aviation covers a lot of ground — literally, across five states — and just as much ground in services: Thrush aircraft sales, Satloc GPS dealer and repair, PT6 engine work, parts, and aircraft recovery. But all of that lived on an aging site that made it hard to tell what North Star actually does unless you already knew to look. An operator searching for PT6 engine service or Thrush parts in the region had no reason to land here.
The approach
We rebuilt the site — and cleaned up the visual identity that runs across it — around the shop's actual specialties instead of one general services page, then structured everything so the specific certifications and services operators search for surface organically, without paid placement.
- Individual pages for each core service — Thrush sales & service, Satloc GPS dealer & repair, PT6 engine work, parts, and aircraft recovery — instead of one blended services page
- A cleaner brand mark and consistent visual system carried across the site, from the header to every service page
- Authorized-dealer status (Thrush, Satloc) and mechanic certifications (FAA A&P, two A&P I/A) surfaced clearly across the site
- Regional, organic SEO built around the five-state service area and the specific services operators actually search for
Buried under one services page for a business this specialized?
If your brand and site can't tell people you're an authorized dealer, or can't be found by the operators searching for exactly what you do, that's a Branding, Development, and Discoverability problem we know how to solve.
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