A guide service's site built to convert browsers into booked climbers.
Sylvan Rocks has guided climbers through the Black Hills since 1989 — the region's longest-running guide service and the only AMGA-accredited outfit in South Dakota and northeast Wyoming. With four flagship locations and 300+ five-star reviews, their site needed to turn that reputation into bookings.
Snapshot
- Client: Sylvan Rocks Climbing School and Guide Service ()
- Industry: Outdoor recreation & guide service
- Services: Development
- Location: Custer, SD
The challenge
A guide service booking trips across four different climbing destinations, skill levels, and group sizes needed a site that could sort visiting climbers quickly — without burying the AMGA accreditation and safety record that sets them apart from unaccredited operators.
The approach
We organized the site by destination and skill level so a visiting climber can find their trip fast, built the AMGA accreditation and safety record into the story instead of a footnote, and made the whole experience mobile-first, since most bookings start on a phone mid vacation-planning.
- Trip and location pages organized by destination and skill level
- Accreditation and safety credentials built into the story, not a footnote
- Mobile-first design, since most bookings start on a phone
- Built to keep growing on a 35-year track record and strong reviews
Reputation strong, site not keeping up?
If your name carries more trust than your website does, that's a Development problem we know how to solve.
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